Rockpools was retained to recruit a new Chief Executive for the Abbeyfield Society (UK charity providing service to older people). One of the key challenges for the campaign was that a lack of a clarity and consensus around their brand and reputation, both inside and outside the organisation. In order for the CEO recruitment to be a success – from an effective search through to the candidate assessment and final appointment – consensus around the future strategic and operational direction of the Society was critical.
As a service provider operating in an ever-crowded marketplace where reputations are heavily scrutinised by commissioning funders, politicians and the public, it is essential that Abbeyfield promotes a strong brand message. Critically, however, the strong branding must derive from the clear sense of direction and operational effectiveness that would be the responsibility of the new CEO and his/her top team. So, what did Rockpools do? Preparation and stakeholder engagement was key to ensuring we fully scoped the role and maximised transparency and buy-in from the start. In advance of the search and selection Rockpools undertook:
Paul Allen was appointed as CEO and remains today. He brought a strong, diverse management background from the NHS and commercial sectors; a perfect blend of experience to suit Abbeyfield’s activities and mission
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